eco-tourism
Marketing for
eco-tourism businesses
Eco-tourism isn’t just about travel, it’s about meaning. Your guests want more than just a holiday. They want to feel connected, inspired, and part of something good. But in a world full of noise, how do you stand out without sounding like everyone else? That’s where clear, honest marketing comes in.
the approach
Untamed marketing
Bringing smart strategy, strong visuals, and targeted campaigns together to help conservation projects reach their target. Are you protecting species, restoring ecosystems or raising awareness? Our services help you cut through crowded channels with clear, compelling communication.
Want to know exactly how we do it? Explore each service tailored to your work.
01.
photo & video production
Visuals that sell the experience
If people can’t feel it, they won’t book it. We create high-impact, on-location visuals that capture the soul of your experience. The nature, the culture, the emotion.
Benefits:
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Drive bookings with emotion-led content
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Set yourself apart in a crowded travel space
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Build trust with transparent, real-life visuals
We offer:
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On-location photo and video shoots
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Documentary-style stories and interviews
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Edited assets tailored for web, social, and campaigns
02.
strategic digital campaigns
Digital campaigns that fill your tours
Having a great offer isn’t enough. People need to see it. We design and run targeted ad campaigns that reach the right travelers, conscious, curious, and ready to book.
Benefits:
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Attract more qualified visitors
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Fill tours during low seasons
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Get consistent bookings, not just lucky breaks
We offer:
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Meta (Facebook & Instagram) ad strategy and management
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Audience targeting tailored to your region and offer
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Performance tracking and reporting
03.
search engine optimization (SEO)
Pages that convert visitors into guests
People are searching for experiences like yours — but if you’re not showing up, they’ll book elsewhere. We create SEO-optimized landing pages that highlight your unique offer and turn curious visitors into paying guests.
Benefits:
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Rank for high-intent travel keywords
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Capture bookings directly (no OTA fees)
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Build a strong digital presence that lasts
We offer:
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Keyword research focused on your niche
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SEO copywriting and UX-focused landing page design
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Technical SEO setup and optimization
Case studies
Eco-tourism case studies
We work with travel initiatives that protect nature and support local communities.
The Fruit Between Us
On a remote Indonesian island, a vulnerable monkey’s future depends on finding harmony between people and wildlife.
The Long-Tailed Macaque Project
Man of the Forest
In the heart of Kalimantan, local communities are protecting wild orangutans.
Friends of Nature, People and Forests
the solutions
Wildly effective communication
for meaningful travel experiences
At Blue Toucan Productions, we craft communication as sharp as your mission and as bold as the wild. We don’t just help you get seen, we make sure what you stand for sticks through smart, strategic marketing.
More direct bookings
Don’t depend on booking platforms that take a big cut. We help you attract guests directly through your own channels.
Higher visibility online
We set up targeted campaigns and optimize your web presence so the right travelers find you, not your competitors.
Visuals that drive bookings
We create photo and video content that captures your experience in a way that converts interest into action.
Marketing that fits your business
From seasonal offers to long-term visibility, we help you build a smart marketing setup that brings consistent results.